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    One way to ensure the trip makes it out of the group chat? Make it a tradition. For these three friends Tawanda, Erica, Stephanie, ESSENCE Fest has become a place to return to again and again. “This group of friends, we’re always going to be friends, and we’re never going to not be there for each other,” Tawanda says. “We’ve been traveling since we were in our 20s and we’re going to always travel.” While this year’s line-up certainly had something to do with drawing them back to New Orleans (Brandy AND Monica? Latto after becoming a big mama for real?), it’s the chance to build on those memories that brings them back to the festival. Well, all that, and it is the perfect opportunity to put together new looks.  

    “We have seen each other through a lot: divorce, cancer, strokes, weddings, losing parents, losing siblings, losing friends, getting promoted, buying homes,” says Tawanda. Friends are there for each other in the big moments so they can revel in the parts that seem simple but mean so much. And while there’s no doubt that the festival is the main event for this trio, packing and planning are part of the fun. The mix of anticipation and reminiscence brings out the best in friendships. Old photo albums sit next to new outfits. Stories are told to each other while sharing the bathroom mirror. Getting ready is a ritual. Getting ready is a celebration.  Getting ready is:  

    “You know I might want to copy off of you.” 

    “Don’t do it.” 

    “You’ll almost be overdressed in this!” 

    “No I’m not!” 

    It’s a dramatic sigh and immediate laughter. It’s gassing each other up with each outfit, while being honest about the shoe choice. It’s sharing a suitcase, sharing a face mask, sharing advice. It’s “Definitely pack that one. That’s giving body.” It’s stepping outside of your comfort zone, picking bolder colors, because why not? It’s ESSENCE Fest.

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