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    David Shands didn't set out to build a podcast. He started interviewing speakers to sell tickets to his Social Proof Conference, stopped when the event was over, then picked it back up the next year because it actually worked. Now he runs Podcast Summit, two studios, and a community teaching entrepreneurs how to turn an audience into a business. In this episode he breaks down the formula. Don't start a podcast because it's a good idea. Start one that cultivates an audience of people who will buy what you sell. Sell strollers, talk to mothers. Sell motivation shirts, tell the stories of people who built something from nothing. The audience and the product have to line up. David gets into why he'd take 1,000 real podcast listeners over 50,000 random YouTube views, why going viral on a 60 second clip doesn't actually grow your brand in 2026, and the math on a $2 community of 10,000 people. He talks through episode 54, the one that finally hit after 54 tries, and why most people quit at 10. We also get into why he built Podcast Summit in Atlanta after losing $250K on the first one in Miami, his full AI workflow for solo episodes, and the line he keeps coming back to: content needs a business model. If you're sitting on 200 views an episode and thinking about quitting, this is the one to watch. Podcast Summit is July 2nd and 3rd. Use code BUTTER for a discount at podcastsummit.com. Subscribe to Butternomics for more conversations on the business of culture.
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