Loon catches Boomman changing his story about IndieFest’s winner, the advertised $100,000 prize, artists paying to perform and the money spent booking Gucci Mane. In this clip from It’s Up There, Loon questions Authentic Empire CEO Boomman about the business behind IndieFest and whether independent artists were receiving a genuine opportunity—or funding a platform built around their desire to be discovered. Boomman explains that he created IndieFest after struggling to get his own artists onto major festivals such as Rolling Loud. He says his goal was to build his own table and give independent artists a chance to perform in front of real fans, win prizes and potentially work with Authentic Empire. Loon agrees that the platform may have value, but refuses to let Boomman hide the financial details behind broad statements about helping artists. The conversation becomes tense when they discuss: • Independent artists paying to perform at IndieFest • Boomman comparing IndieFest with Rolling Loud • Whether the participating artists helped fund the event • Boomman spending approximately $100,000 to book Gucci Mane • Whether Gucci Mane was booked to discover or sign an artist • The difference between exposure and artist development • Whether the advertised prize was actually a label advance • Why an advance must be recouped • Whether the winner was required to sign with Authentic Empire • Boomman giving AG Lotti $50,000 before the paperwork was completed • Why Boomman later changed the rules surrounding prize money • Artists publicly expecting the full advertised amount • Whether Boomman calls money “free” only when his paperwork fails • What happens when somebody must win but Boomman does not want to sign them The most important moment comes when Loon asks a simple question: If somebody has to win the competition, what happens when Boomman does not see anybody he wants to sign or invest in? Boomman responds that he does not know. Loon argues that this uncertainty exposes the larger problem surrounding the IndieFest pitch. If the prize depends on signing a deal, recoupment and Boomman believing he can earn his money back, is it really a competition prize—or an artist-acquisition strategy funded partly by the contestants themselves? Boomman maintains that he created a valuable platform, paid major artists to attract real audiences and gave unknown performers opportunities they could not receive elsewhere. Loon’s position is that the value of the platform does not remove the need for transparency. Was IndieFest giving independent artists a legitimate opportunity? Were artists paying for exposure without fully understanding the prize terms? And did Loon catch Boomman contradicting himself when he could not explain how the required winner would be chosen? Watch the complete conversation and leave your position in the comments. Subscribe to It’s Up There for interviews that move beyond accusations and force every side to explain the details. The opinions and allegations discussed belong to the individual speakers. Viewers should evaluate all claims and available documentation independently. #Boomman #BigLoon #ItsUpThere Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO