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    BOWIE, MD — Bowie State University will be the first Historically Black College and University (HBCU) to host ONE Yard: The HBCU Experience, a new multi-city engagement tour from Urban One celebrating HBCU culture, community, creativity and entrepreneurship. The inaugural event will take place Thursday, Aug. 27, in partnership with Bowie State’s Entrepreneurship Innovation Center (EIC).

    “Bowie State University is proud to serve as the first campus to launch Urban One’s ONE Yard: The HBCU Experience,” said Johnetta Hardy,executive director of the Entrepreneurship Innovation Center. “This partnership reflects our commitment to creating meaningful experiences that connect our students to entrepreneurship, innovation, culture and the industries shaping their future.”

    The event will bring culture, entrepreneurship, career development, entertainment and wellness to the Bowie State campus, connecting students with industry professionals, entrepreneurs, creators and other leaders. The partnership advances the university’s commitment to experiential learning and career development.

    “ONE Yard gives brands the opportunity to do more than show up on campus; it enables them to invest meaningfully in the culture, talent and future of HBCU communities,” said Tiffany Nasralla, Urban One’s co-chief revenue officer. “By combining Urban One’s cultural intelligence and first-party data with our trusted media brands, creators and live experiences, we help partners connect with the culture makers shaping what’s next.”

    ONE Yard brings the energy of the HBCU yard to life through interactive experiences designed to engage students and connect them with opportunities beyond the classroom. Featured experiences include Aura Arcade, hosted by PlayVS; 3rd Space by Live Wire, featuring performances and programming; a Wellness Zone; the Cookout Corridor; Your University Row, offering career and entrepreneurial resources; and The Promenade, an interactive experience celebrating HBCU style and culture.

    ONE Yard is part of Urban One’s broader investment in emerging HBCU voices. The experience was developed in partnership with HBCU leaders and student organizations and is designed to provide students with opportunities for portfolio development, industry mentorship and career exploration.

    The post Bowie State Launches Urban One’s ONE Yard HBCU Experience appeared first on The HBCU Advocate.

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