Search

    Select Website Language

    SummaryY-3 has officially launched a new collaborative collection with the Mercedes-AMG PETRONAS F1 Team, merging high fashion with motorsportThe dramatic launch campaign stars Formula One drivers George Russell and Kimi Antonelli alongside Team Principal and CEO Toto WolffRooted in Japanese mythology, the apparel features a distinct wolf motif and was worn by the entire team at the Japanese Grand PrixFor over two decades, Y-3 has operated at the intersection of avant-garde design and boundary-pushing performance sportswear. Now, the label is officially heading to the race track, unveiling a groundbreaking new collaborative collection with the Mercedes-AMG PETRONAS F1 Team that masterfully unites cultural forces in fashion and Formula 1.Having first teased select pieces during its Fall/Winter 2026 presentation during Paris Fashion Week, Y-3 has returned to showcase the collection in its entirety. The highly anticipated launch is accompanied by a striking campaign starring drivers George Russell and Kimi Antonelli, alongside Team Principal and CEO Toto Wolff. Set during the visceral transition from sunset to night, the dramatic visuals are soaked in the chiaroscuro of vivid racing lights, transporting the trio into a bold new dimension of avant-garde aesthetics.Rooted deeply in Japanese mythology, the collection itself centers around a fierce Wolf graphic motif—a guardian symbol representing speed, instinct, and bravery. Originally introduced on adidas’ beloved F50 Tunit football cleats back in 2006, the beastly artwork returns across the team and fanwear as a direct homage to the Mercedes drivers and their leader. Further blending style and motorsport, the fanwear selection also incorporates a dynamic graphic print inspired by the evocative sight of smoke billowing from the team’s speeding race cars.Crafted in collaboration with both adidas and the Formula One giant, the tailored capsule represents a shared obsession with meticulous detail and elite performance. In a landmark moment for the partnership, the entire Mercedes-AMG PETRONAS F1 Team wore the collection at the upcoming Japanese Grand Prix on the legendary Suzuka circuit.The groundbreaking Y-3 and Mercedes-AMG PETRONAS F1 Team capsule collection is officially available to purchase now.

    Click here to view full gallery at Hypebeast

    Previous Article
    Gerald Charles’ Masterlink Perpetual Calendar Is Its Most Complex Watch Yet
    Next Article
    Triceratops Skeleton "Trey" Sells for a Record $5.5 Million USD on JOOPITER

    Related Fashion Updates:

    Are you sure? You want to delete this comment..! Remove Cancel

    Comments (0)

      Leave a comment