We are JKF Media LLC ("Company," "we," "us," "our"), a company registered in Pennsylvania, United Statesat 7300 Lindbergh Blvd #5302, Philadelphia, PA 19153.
We operate the website https://theblackpeoplesguide.com (the "Site"), the mobile application The Black People's Guide (the "App"), as well as any other related products and services that refer or link to these legal terms (the "Legal Terms") (collectively, the "Services").
You can contact us by phone at (+1)2672250806, email at bpg@jkfmedia.com, or by mail to 7300 Lindbergh Blvd #5302, Philadelphia, PA 19153, United States.
These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("you"), and JKF Media LLC, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.
We will provide you with prior notice of any scheduled changes to the Services you are using. The modified Legal Terms will become effective upon posting or notifying you by bpg@jkfmedia.com, as stated in the email message. By continuing to use the Services after the effective date of any changes, you agree to be bound by the modified terms.
The Services are intended for users who are at least 13 years of age. All users who are minors in the jurisdiction in which they reside (generally under the age of 18) must have the permission of, and be directly supervised by, their parent or guardian to use the Services. If you are a minor, you must have your parent or guardian read and agree to these Legal Terms prior to you using the Services.
We recommend that you print a copy of these Legal Terms for your records.
The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.
The Services are not tailored to comply with industry-specific regulations (Health Insurance Portability and Accountability Act (HIPAA), Federal Information Security Management Act (FISMA), etc.), so if your interactions would be subjected to such laws, you may not use the Services. You may not use the Services in a way that would violate the Gramm-Leach-Bliley Act (GLBA).
2. INTELLECTUAL PROPERTY RIGHTS
Our intellectual property
We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the "Content"), as well as the trademarks, service marks, and logos contained therein (the "Marks").
Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties in the United States and around the world.
The Content and Marks are provided in or through the Services "AS IS" for your personal, non-commercial use or internal business purpose only.
Your use of our Services
Subject to your compliance with these Legal Terms, including the "PROHIBITED ACTIVITIES" section below, we grant you a non-exclusive, non-transferable, revocable license to:
access the Services; and
download or print a copy of any portion of the Content to which you have properly gained access,
solely for your personal, non-commercial use or internal business purpose.
Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.
If you wish to make any use of the Services, Content, or Marks other than as set out in this section or elsewhere in our Legal Terms, please address your request to: bpg@jkfmedia.com. If we ever grant you the permission to post, reproduce, or publicly display any part of our Services or Content, you must identify us as the owners or licensors of the Services, Content, or Marks and ensure that any copyright or proprietary notice appears or is visible on posting, reproducing, or displaying our Content.
We reserve all rights not expressly granted to you in and to the Services, Content, and Marks.
Any breach of these Intellectual Property Rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.
Your submissions and contributions
Please review this section and the "PROHIBITED ACTIVITIES" section carefully prior to using our Services to understand the (a) rights you give us and (b) obligations you have when you post or upload any content through the Services.
Submissions: By directly sending us any question, comment, suggestion, idea, feedback, or other information about the Services ("Submissions"), you agree to assign to us all intellectual property rights in such Submission. You agree that we shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you.
Contributions: The Services may invite you to chat, contribute to, or participate in blogs, message boards, online forums, and other functionality during which you may create, submit, post, display, transmit, publish, distribute, or broadcast content and materials to us or through the Services, including but not limited to text, writings, video, audio, photographs, music, graphics, comments, reviews, rating suggestions, personal information, or other material ("Contributions"). Any Submission that is publicly posted shall also be treated as a Contribution.
You understand that Contributions may be viewable by other users of the Services and possibly through third-party websites.
When you post Contributions, you grant us a license (including use of your name, trademarks, and logos): By posting any Contributions, you grant us an unrestricted, unlimited, irrevocable, perpetual, non-exclusive, transferable, royalty-free, fully-paid, worldwide right, and license to: use, copy, reproduce, distribute, sell, resell, publish, broadcast, retitle, store, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part), and exploit your Contributions (including, without limitation, your image, name, and voice) for any purpose, commercial, advertising, or otherwise, to prepare derivative works of, or incorporate into other works, your Contributions, and to sublicense the licenses granted in this section. Our use and distribution may occur in any media formats and through any media channels.
This license includes our use of your name, company name, and franchise name, as applicable, and any of the trademarks, service marks, trade names, logos, and personal and commercial images you provide.
You are responsible for what you post or upload: By sending us Submissions and/or posting Contributions through any part of the Services or making Contributions accessible through the Services by linking your account through the Services to any of your social networking accounts, you:
confirm that you have read and agree with our "PROHIBITED ACTIVITIES" and will not post, send, publish, upload, or transmit through the Services any Submission nor post any Contribution that is illegal, harassing, hateful, harmful, defamatory, obscene, bullying, abusive, discriminatory, threatening to any person or group, sexually explicit, false, inaccurate, deceitful, or misleading;
to the extent permissible by applicable law, waive any and all moral rights to any such Submission and/or Contribution;
warrant that any such Submission and/or Contributions are original to you or that you have the necessary rights and licenses to submit such Submissions and/or Contributions and that you have full authority to grant us the above-mentioned rights in relation to your Submissions and/or Contributions; and
warrant and represent that your Submissions and/or Contributions do not constitute confidential information.
You are solely responsible for your Submissions and/or Contributions and you expressly agree to reimburse us for any and all losses that we may suffer because of your breach of (a) this section, (b) any third party’s intellectual property rights, or (c) applicable law.
We may remove or edit your Content: Although we have no obligation to monitor any Contributions, we shall have the right to remove or edit any Contributions at any time without notice if in our reasonable opinion we consider such Contributions harmful or in breach of these Legal Terms. If we remove or edit any such Contributions, we may also suspend or disable your account and report you to the authorities.
Copyright infringement
We respect the intellectual property rights of others. If you believe that any material available on or through the Services infringes upon any copyright you own or control, please immediately refer to the "DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) NOTICE AND POLICY" section below.
3. USER REPRESENTATIONS
By using the Services, you represent and warrant that:(1) all registration information you submit will be true, accurate, current, and complete; (2) you will maintain the accuracy of such information and promptly update such registration information as necessary;(3) you have the legal capacity and you agree to comply with these Legal Terms;(4) you are not under the age of 13;(5) you are not a minor in the jurisdiction in which you reside, or if a minor, you have received parental permission to use the Services; (6) you will not access the Services through automated or non-human means, whether through a bot, script or otherwise; (7) you will not use the Services for any illegal or unauthorized purpose; and (8) your use of the Services will not violate any applicable law or regulation.
If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services (or any portion thereof).
4. USER REGISTRATION
You may be required to register to use the Services. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, in our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable.
5. PROHIBITED ACTIVITIES
You may not access or use the Services for any purpose other than that for which we make the Services available. The Services may not be used in connection with any commercial endeavors except those that are specifically endorsed or approved by us.
As a user of the Services, you agree not to:
Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us.
Trick, defraud, or mislead us and other users, especially in any attempt to learn sensitive account information such as user passwords.
Circumvent, disable, or otherwise interfere with security-related features of the Services, including features that prevent or restrict the use or copying of any Content or enforce limitations on the use of the Services and/or the Content contained therein.
Disparage, tarnish, or otherwise harm, in our opinion, us and/or the Services.
Use any information obtained from the Services in order to harass, abuse, or harm another person.
Make improper use of our support services or submit false reports of abuse or misconduct.
Use the Services in a manner inconsistent with any applicable laws or regulations.
Engage in unauthorized framing of or linking to the Services.
Upload or transmit (or attempt to upload or to transmit) viruses, Trojan horses, or other material, including excessive use of capital letters and spamming (continuous posting of repetitive text), that interferes with any party’s uninterrupted use and enjoyment of the Services or modifies, impairs, disrupts, alters, or interferes with the use, features, functions, operation, or maintenance of the Services.
Engage in any automated use of the system, such as using scripts to send comments or messages, or using any data mining, robots, or similar data gathering and extraction tools.
Delete the copyright or other proprietary rights notice from any Content.
Attempt to impersonate another user or person or use the username of another user.
Upload or transmit (or attempt to upload or to transmit) any material that acts as a passive or active information collection or transmission mechanism, including without limitation, clear graphics interchange formats ("gifs"), 1×1 pixels, web bugs, cookies, or other similar devices (sometimes referred to as "spyware" or "passive collection mechanisms" or "pcms").
Interfere with, disrupt, or create an undue burden on the Services or the networks or services connected to the Services.
Harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Services to you.
Attempt to bypass any measures of the Services designed to prevent or restrict access to the Services, or any portion of the Services.
Copy or adapt the Services' software, including but not limited to Flash, PHP, HTML, JavaScript, or other code.
Except as permitted by applicable law, decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Services.
Except as may be the result of standard search engine or Internet browser usage, use, launch, develop, or distribute any automated system, including without limitation, any spider, robot, cheat utility, scraper, or offline reader that accesses the Services, or use or launch any unauthorized script or other software.
Use a buying agent or purchasing agent to make purchases on the Services.
Make any unauthorized use of the Services, including collecting usernames and/or email addresses of users by electronic or other means for the purpose of sending unsolicited email, or creating user accounts by automated means or under false pretenses.
Use the Services as part of any effort to compete with us or otherwise use the Services and/or the Content for any revenue-generating endeavor or commercial enterprise.
Sell or otherwise transfer your profile.
Use the Services to advertise or offer to sell goods and services.
6. USER GENERATED CONTRIBUTIONS
The Services may invite you to chat, contribute to, or participate in blogs, message boards, online forums, and other functionality, and may provide you with the opportunity to create, submit, post, display, transmit, perform, publish, distribute, or broadcast content and materials to us or on the Services, including but not limited to text, writings, video, audio, photographs, graphics, comments, suggestions, or personal information or other material (collectively, "Contributions"). Contributions may be viewable by other users of the Services and through third-party websites. As such, any Contributions you transmit may be treated as non-confidential and non-proprietary. When you create or make available any Contributions, you thereby represent and warrant that:
The creation, distribution, transmission, public display, or performance, and the accessing, downloading, or copying of your Contributions do not and will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark, trade secret, or moral rights of any third party.
You are the creator and owner of or have the necessary licenses, rights, consents, releases, and permissions to use and to authorize us, the Services, and other users of the Services to use your Contributions in any manner contemplated by the Services and these Legal Terms.
You have the written consent, release, and/or permission of each and every identifiable individual person in your Contributions to use the name or likeness of each and every such identifiable individual person to enable inclusion and use of your Contributions in any manner contemplated by the Services and these Legal Terms.
Your Contributions are not false, inaccurate, or misleading.
Your Contributions are not unsolicited or unauthorized advertising, promotional materials, pyramid schemes, chain letters, spam, mass mailings, or other forms of solicitation.
Your Contributions are not obscene, lewd, lascivious, filthy, violent, harassing, libelous, slanderous, or otherwise objectionable (as determined by us).
Your Contributions do not ridicule, mock, disparage, intimidate, or abuse anyone.
Your Contributions are not used to harass or threaten (in the legal sense of those terms) any other person and to promote violence against a specific person or class of people.
Your Contributions do not violate any applicable law, regulation, or rule.
Your Contributions do not violate the privacy or publicity rights of any third party.
Your Contributions do not violate any applicable law concerning child pornography, or otherwise intended to protect the health or well-being of minors.
Your Contributions do not include any offensive comments that are connected to race, national origin, gender, sexual preference, or physical handicap.
Your Contributions do not otherwise violate, or link to material that violates, any provision of these Legal Terms, or any applicable law or regulation.
Any use of the Services in violation of the foregoing violates these Legal Terms and may result in, among other things, termination or suspension of your rights to use the Services.
7. CONTRIBUTION LICENSE
By posting your Contributions to any part of the Services or making Contributions accessible to the Services by linking your account from the Services to any of your social networking accounts, you automatically grant, and you represent and warrant that you have the right to grant, to us an unrestricted, unlimited, irrevocable, perpetual, non-exclusive, transferable, royalty-free, fully-paid, worldwide right, and license to host, use, copy, reproduce, disclose, sell, resell, publish, broadcast, retitle, archive, store, cache, publicly perform, publicly display, reformat, translate, transmit, excerpt (in whole or in part), and distribute such Contributions (including, without limitation, your image and voice) for any purpose, commercial, advertising, or otherwise, and to prepare derivative works of, or incorporate into other works, such Contributions, and grant and authorize sublicenses of the foregoing. The use and distribution may occur in any media formats and through any media channels.
This license will apply to any form, media, or technology now known or hereafter developed, and includes our use of your name, company name, and franchise name, as applicable, and any of the trademarks, service marks, trade names, logos, and personal and commercial images you provide. You waive all moral rights in your Contributions, and you warrant that moral rights have not otherwise been asserted in your Contributions.
We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with your Contributions. We are not liable for any statements or representations in your Contributions provided by you in any area on the Services. You are solely responsible for your Contributions to the Services and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Contributions.
We have the right, in our sole and absolute discretion, (1) to edit, redact, or otherwise change any Contributions; (2) to re-categorize any Contributions to place them in more appropriate locations on the Services; and (3) to pre-screen or delete any Contributions at any time and for any reason, without notice. We have no obligation to monitor your Contributions.
8. GUIDELINES FOR REVIEWS
We may provide you areas on the Services to leave reviews or ratings. When posting a review, you must comply with the following criteria: (1) you should have firsthand experience with the person/entity being reviewed; (2) your reviews should not contain offensive profanity, or abusive, racist, offensive, or hateful language; (3) your reviews should not contain discriminatory references based on religion, race, gender, national origin, age, marital status, sexual orientation, or disability; (4) your reviews should not contain references to illegal activity; (5) you should not be affiliated with competitors if posting negative reviews; (6) you should not make any conclusions as to the legality of conduct; (7) you may not post any false or misleading statements; and (8) you may not organize a campaign encouraging others to post reviews, whether positive or negative.
We may accept, reject, or remove reviews in our sole discretion. We have absolutely no obligation to screen reviews or to delete reviews, even if anyone considers reviews objectionable or inaccurate. Reviews are not endorsed by us, and do not necessarily represent our opinions or the views of any of our affiliates or partners. We do not assume liability for any review or for any claims, liabilities, or losses resulting from any review. By posting a review, you hereby grant to us a perpetual, non-exclusive, worldwide, royalty-free, fully paid, assignable, and sublicensable right and license to reproduce, modify, translate, transmit by any means, display, perform, and/or distribute all content relating to review.
9. MOBILE APPLICATION LICENSE
Use License
If you access the Services via the App, then we grant you a revocable, non-exclusive, non-transferable, limited right to install and use the App on wireless electronic devices owned or controlled by you, and to access and use the App on such devices strictly in accordance with the terms and conditions of this mobile application license contained in these Legal Terms. You shall not: (1) except as permitted by applicable law, decompile, reverse engineer, disassemble, attempt to derive the source code of, or decrypt the App; (2) make any modification, adaptation, improvement, enhancement, translation, or derivative work from the App; (3) violate any applicable laws, rules, or regulations in connection with your access or use of the App; (4) remove, alter, or obscure any proprietary notice (including any notice of copyright or trademark) posted by us or the licensors of the App; (5) use the App for any revenue-generating endeavor, commercial enterprise, or other purpose for which it is not designed or intended; (6) make the App available over a network or other environment permitting access or use by multiple devices or users at the same time; (7) use the App for creating a product, service, or software that is, directly or indirectly, competitive with or in any way a substitute for the App; (8) use the App to send automated queries to any website or to send any unsolicited commercial email; or (9) use any proprietary information or any of our interfaces or our other intellectual property in the design, development, manufacture, licensing, or distribution of any applications, accessories, or devices for use with the App.
Apple and Android Devices
The following terms apply when you use the App obtained from either the Apple Store or Google Play (each an "App Distributor") to access the Services: (1) the license granted to you for our App is limited to a non-transferable license to use the application on a device that utilizes the Apple iOS or Android operating systems, as applicable, and in accordance with the usage rules set forth in the applicable App Distributor’s terms of service; (2) we are responsible for providing any maintenance and support services with respect to the App as specified in the terms and conditions of this mobile application license contained in these Legal Terms or as otherwise required under applicable law, and you acknowledge that each App Distributor has no obligation whatsoever to furnish any maintenance and support services with respect to the App; (3) in the event of any failure of the App to conform to any applicable warranty, you may notify the applicable App Distributor, and the App Distributor, in accordance with its terms and policies, may refund the purchase price, if any, paid for the App, and to the maximum extent permitted by applicable law, the App Distributor will have no other warranty obligation whatsoever with respect to the App; (4) you represent and warrant that (i) you are not located in a country that is subject to a US government embargo, or that has been designated by the US government as a "terrorist supporting" country and (ii) you are not listed on any US government list of prohibited or restricted parties; (5) you must comply with applicable third-party terms of agreement when using the App, e.g., if you have a VoIP application, then you must not be in violation of their wireless data service agreement when using the App; and (6) you acknowledge and agree that the App Distributors are third-party beneficiaries of the terms and conditions in this mobile application license contained in these Legal Terms, and that each App Distributor will have the right (and will be deemed to have accepted the right) to enforce the terms and conditions in this mobile application license contained in these Legal Terms against you as a third-party beneficiary thereof.
10. SOCIAL MEDIA
As part of the functionality of the Services, you may link your account with online accounts you have with third-party service providers (each such account, a "Third-Party Account") by either: (1) providing your Third-Party Account login information through the Services; or (2) allowing us to access your Third-Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third-Party Account. You represent and warrant that you are entitled to disclose your Third-Party Account login information to us and/or grant us access to your Third-Party Account, without breach by you of any of the terms and conditions that govern your use of the applicable Third-Party Account, and without obligating us to pay any fees or making us subject to any usage limitations imposed by the third-party service provider of the Third-Party Account. By granting us access to any Third-Party Accounts, you understand that (1) we may access, make available, and store (if applicable) any content that you have provided to and stored in your Third-Party Account (the "Social Network Content") so that it is available on and through the Services via your account, including without limitation any friend lists and (2) we may submit to and receive from your Third-Party Account additional information to the extent you are notified when you link your account with the Third-Party Account. Depending on the Third-Party Accounts you choose and subject to the privacy settings that you have set in such Third-Party Accounts, personally identifiable information that you post to your Third-Party Accounts may be available on and through your account on the Services. Please note that if a Third-Party Account or associated service becomes unavailable or our access to such Third-Party Account is terminated by the third-party service provider, then Social Network Content may no longer be available on and through the Services. You will have the ability to disable the connection between your account on the Services and your Third-Party Accounts at any time. PLEASE NOTE THAT YOUR RELATIONSHIP WITH THE THIRD-PARTY SERVICE PROVIDERS ASSOCIATED WITH YOUR THIRD-PARTY ACCOUNTS IS GOVERNED SOLELY BY YOUR AGREEMENT(S) WITH SUCH THIRD-PARTY SERVICE PROVIDERS. We make no effort to review any Social Network Content for any purpose, including but not limited to, for accuracy, legality, or non-infringement, and we are not responsible for any Social Network Content. You acknowledge and agree that we may access your email address book associated with a Third-Party Account and your contacts list stored on your mobile device or tablet computer solely for purposes of identifying and informing you of those contacts who have also registered to use the Services. You can deactivate the connection between the Services and your Third-Party Account by contacting us using the contact information below or through your account settings (if applicable). We will attempt to delete any information stored on our servers that was obtained through such Third-Party Account, except the username and profile picture that become associated with your account.
11. THIRD-PARTY WEBSITES AND CONTENT
The Services may contain (or you may be sent via the Site or App) links to other websites ("Third-Party Websites") as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third parties ("Third-Party Content"). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third-Party Websites accessed through the Services or any Third-Party Content posted on, available through, or installed from the Services, including the content, accuracy, offensiveness, opinions, reliability, privacy practices, or other policies of or contained in the Third-Party Websites or the Third-Party Content. Inclusion of, linking to, or permitting the use or installation of any Third-Party Websites or any Third-Party Content does not imply approval or endorsement thereof by us. If you decide to leave the Services and access the Third-Party Websites or to use or install any Third-Party Content, you do so at your own risk, and you should be aware these Legal Terms no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any website to which you navigate from the Services or relating to any applications you use or install from the Services. Any purchases you make through Third-Party Websites will be through other websites and from other companies, and we take no responsibility whatsoever in relation to such purchases which are exclusively between you and the applicable third party. You agree and acknowledge that we do not endorse the products or services offered on Third-Party Websites and you shall hold us blameless from any harm caused by your purchase of such products or services. Additionally, you shall hold us blameless from any losses sustained by you or harm caused to you relating to or resulting in any way from any Third-Party Content or any contact with Third-Party Websites.
12. ADVERTISERS
We allow advertisers to display their advertisements and other information in certain areas of the Services, such as sidebar advertisements or banner advertisements. We simply provide the space to place such advertisements, and we have no other relationship with advertisers.
13. SERVICES MANAGEMENT
We reserve the right, but not the obligation, to: (1) monitor the Services for violations of these Legal Terms; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law or these Legal Terms, including without limitation, reporting such user to law enforcement authorities; (3) in our sole discretion and without limitation, refuse, restrict access to, limit the availability of, or disable (to the extent technologically feasible) any of your Contributions or any portion thereof; (4) in our sole discretion and without limitation, notice, or liability, to remove from the Services or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services.
14. PRIVACY POLICY
We care about data privacy and security. Please review our Privacy Policy:https://theblackpeoplesguide.com/privacy-policies. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms. Please be advised the Services are hosted in the United Kingdom. If you access the Services from any other region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in the United Kingdom, then through your continued use of the Services, you are transferring your data to the United Kingdom, and you expressly consent to have your data transferred to and processed in the United Kingdom. Further, we do not knowingly accept, request, or solicit information from children or knowingly market to children. Therefore, in accordance with the U.S. Children’s Online Privacy Protection Act, if we receive actual knowledge that anyone under the age of 13 has provided personal information to us without the requisite and verifiable parental consent, we will delete that information from the Services as quickly as is reasonably practical.
15. DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) NOTICE AND POLICY
Notifications
We respect the intellectual property rights of others. If you believe that any material available on or through the Services infringes upon any copyright you own or control, please immediately notify our Designated Copyright Agent using the contact information provided below (a "Notification"). A copy of your Notification will be sent to the person who posted or stored the material addressed in the Notification. Please be advised that pursuant to federal law you may be held liable for damages if you make material misrepresentations in a Notification. Thus, if you are not sure that material located on or linked to by the Services infringes your copyright, you should consider first contacting an attorney.
All Notifications should meet the requirements of DMCA 17 U.S.C. § 512(c)(3) and include the following information: (1) A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; (2) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works on the Services are covered by the Notification, a representative list of such works on the Services; (3) identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material; (4) information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an email address at which the complaining party may be contacted; (5) a statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and (6) a statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed upon.
Counter Notification
If you believe your own copyrighted material has been removed from the Services as a result of a mistake or misidentification, you may submit a written counter notification to our Designated Copyright Agent using the contact information provided below (a "Counter Notification"). To be an effective Counter Notification under the DMCA, your Counter Notification must include substantially the following: (1) identification of the material that has been removed or disabled and the location at which the material appeared before it was removed or disabled; (2) a statement that you consent to the jurisdiction of the Federal District Court in which your address is located, or if your address is outside the United States, for any judicial district in which we are located; (3) a statement that you will accept service of process from the party that filed the Notification or the party's agent; (4) your name, address, and telephone number; (5) a statement under penalty of perjury that you have a good faith belief that the material in question was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled; and (6) your physical or electronic signature.
If you send us a valid, written Counter Notification meeting the requirements described above, we will restore your removed or disabled material, unless we first receive notice from the party filing the Notification informing us that such party has filed a court action to restrain you from engaging in infringing activity related to the material in question. Please note that if you materially misrepresent that the disabled or removed content was removed by mistake or misidentification, you may be liable for damages, including costs and attorney's fees. Filing a false Counter Notification constitutes perjury.
These Legal Terms shall remain in full force and effect while you use the Services. WITHOUT LIMITING ANY OTHER PROVISION OF THESE LEGAL TERMS, WE RESERVE THE RIGHT TO, IN OUR SOLE DISCRETION AND WITHOUT NOTICE OR LIABILITY, DENY ACCESS TO AND USE OF THE SERVICES (INCLUDING BLOCKING CERTAIN IP ADDRESSES), TO ANY PERSON FOR ANY REASON OR FOR NO REASON, INCLUDING WITHOUT LIMITATION FOR BREACH OF ANY REPRESENTATION, WARRANTY, OR COVENANT CONTAINED IN THESE LEGAL TERMS OR OF ANY APPLICABLE LAW OR REGULATION. WE MAY TERMINATE YOUR USE OR PARTICIPATION IN THE SERVICES OR DELETE YOUR ACCOUNT AND ANY CONTENT OR INFORMATION THAT YOU POSTED AT ANY TIME, WITHOUT WARNING, IN OUR SOLE DISCRETION.
If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of the third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress.
17. MODIFICATIONS AND INTERRUPTIONS
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The duo founded Drought Guard Africa in 2023, which designs and installs climate-smart irrigation, clean water, and solar energy systems for rural farmers, refugee settlements, and underserved communities.
But building the technology turned out to be easier than persuading farmers to trust it. Many had farmed the same way for generations. A new irrigation system, however clever, meant little until they could see it working on someone else’s farm.
“People believe successful stories from the people they know,” Mwijukye says.
It is a lesson that captures much of their journey. Africa may have the technology, but the harder problem is getting it onto farms where it can actually change how food is grown.
This interview has been edited for length and clarity.
If the two of you had never met, where do you think your lives would have ended up?
Mwijukye: I think I would probably be in public service or have continued with education. I did a bachelor’s degree in water and irrigation engineering, and I always felt I could go for a master’s, then a PhD, and perhaps join academia. Or I could have ended up working in public service in the water and irrigation space.
Asiimwe: I don’t know why he’s saying this because the truth is, he founded this before I joined him. He didn’t get into it because we were together.
We’ve been together for more than 10 years. We met in high school in 2015 and went up to Senior Six together. We later took different paths but ended up at the same university. I was doing computer science, but I would always go to his room.
If we had never met, I think I would still have ended up in agriculture. Most of the projects I worked on at university were agriculture-related. Before this, we also co-founded a youth NGO. I’m still part of it, although I don’t put much time into it anymore because most of my focus is here.
When did you first realise your co-founder wasn’t just a good colleague, but someone you’d trust with your career—and perhaps your reputation?
Mwijukye: For me, it goes back to when we met in high school in 2015. We literally shared almost everything. From 2015 until around 2021, it was simply a friendship. We were always together, so we knew each other very well and trusted each other with almost everything.
That made it easier for me to share the vision with him. It didn’t take him long to say, “Yeah, we can do this.”
Asiimwe: After 11 years, he’s like a brother to me. Even without the business, we would still be close. I can stay in his room, and we can share almost everything. Business isn’t what brought us together in the first place. It’s almost a complement to the friendship.
What’s something about your co-founder that frustrated you in the beginning but has since become one of the company’s biggest strengths?
Mwijukye: When it comes to finding potential investors, grants, or other opportunities, that is not his thing. I would tell him, “Look, you can use LinkedIn for most of these things. People are always sharing opportunities. You just have to make yourself available and keep looking.”
Even when I found an opportunity, following up and doing the application wasn’t his game. He’s into tech. He loves being on his computer coding.
Eventually, I realised that it was actually useful because our roles became clear. I knew he could do that, so I had to do this. If I spend a day without scrolling through LinkedIn and different groups looking for opportunities, I feel like I’ve lost a million. I find the opportunities that fit us and do the applications.
Asiimwe: For me, it’s his decision-making. Sometimes he comes across as a dictator. I tend to look at things objectively and ask, “How do you feel about this?” On his side, sometimes it’s just, “Let’s do this.”
But I’ve realised that when he strongly believes in something, he puts all his energy behind it. What he speaks about, he enforces and supports. That has become a strength for the business.
Rodgers Mwijukye. Image source: Drought Guard
You’ve spent years trying to solve other people’s problems. Who helped you solve yours when you were close to giving up?
Asiimwe: We’re solving farmers’ problems, although we also benefit because that’s how the business makes revenue.
Along my journey, I’ve had many people helping me. Growing up, my family wasn’t really middle-class. Getting into a good school and university was difficult. But I grew up with scholarships. I got through high school on a scholarship and university through a government scholarship.
So I feel like other people were solving my problems. That’s partly where I get the heart to help solve other people’s problems. Now I can combine that passion with business.
Mwijukye: My elder brother has been very important. He works in cold storage, and he helped give me the belief that there is enough money in the world and investors are willing to fund you if you identify a real problem and organise yourself properly to solve it.
At the beginning, we didn’t have enough money to run the business. That period is difficult because without support, you can easily crash and start thinking, “Maybe this isn’t meant for me.” My brother kept encouraging me. Where financial support was required, he put some money in because he understood the vision and believed in the idea.
Every founder has one decision they’d reverse if they could. What’s yours?
Asiimwe: Hiring friends. We’ve had people on the team who later became problematic. There’s one person, for example, whom I felt wasn’t doing things genuinely and sometimes cheated the company. But he was our friend.
Hiring friends can make running a business harder because it becomes difficult to remove them when things aren’t working. If we could reverse that decision, we probably wouldn’t have hired him in the first place.
Mwijukye: I agree. Friendship really complicates business when somebody isn’t doing what they’re supposed to do. Because you’re close friends, it becomes much harder to deal with the problem purely as a business issue.
If you swapped roles tomorrow, which one of you would struggle more—and why?
Asiimwe: I would struggle more. From this conversation, you can probably already tell that most of those decisions come from him, and he’s really good at them.
Mwijukye: He also hasn’t attended many of these conferences and summits. He loves being on his computer coding.
Asiimwe: But from experience, I think I would cope. Our roles overlap sometimes. When he isn’t around, I play some of his roles, and he does the same with mine.
You’re both in the business of hope. What’s the most hopeless you’ve felt since starting the company?
Mwijukye: For me, it was around the beginning of 2024. We had significant demand from farmers who wanted new systems, but the revenue from our existing farmers wasn’t enough to finance the supply. We tried looking for external funding from banks, but we couldn’t get it because they required documentation and assets that we didn’t have.
It was a really difficult period. You start asking yourself, “Why did I even start this?” We eventually reached out to my brother, who injected a loan into the business. That helped us cover the gap until we received some grant funding.
Asiimwe: For me, it was 2023 when we first started. It didn’t really make sense where we were going because we had almost no capital. What we had couldn’t do the things we were aspiring to do. I kept wondering, “Are we really doing the right thing? Am I just wasting another year?”
Mwijukye: When you’re starting, everything looks good on paper. You think, “Yes, this solution is going to work miracles.” But you haven’t tested whether the communities will actually adopt it.
These are people who have relied on rain-fed agriculture all their lives. You arrive and tell them, “This can transform your farming. You don’t have to rely on rain.” They aren’t immediately going to believe you.
You have to train people. You need demonstration sites. Sometimes you need local government officials or extension officers to come with you. You install an irrigation system and let people see that it works for somebody they know. People believe success stories from people they trust. That was one of the hardest lessons at the beginning.
Outside boardrooms and investor meetings, what do you enjoy talking about that has absolutely nothing to do with startups or climate?
Mwijukye: Football. I’m a Manchester United supporter.
I’m also someone who doesn’t enjoy being in places with lots of people. I enjoy being alone. On a weekend, as long as I have internet, electricity, and my TV, I can spend the entire weekend watching Manchester United—and hate-watching other teams. Before you realise it, the day is gone. That’s basically my life outside work.
Asiimwe: My hobbies are more hands-on. I don’t really like watching; I prefer participating. If it’s football, I play. I also play basketball and indoor games.
When people hear “Africa’s future”, they usually speak about technology. Are we becoming too obsessed with innovation and not obsessed enough with execution?
Asiimwe: That’s very true. Look at Uganda and compare it with countries that developed decades ago. They didn’t have the AI we’re talking about today, yet hunger wasn’t the problem it remains in parts of Africa. It’s 2026. We’re talking about AI and entering a robotic era, yet people in Karamoja are dying of hunger.
So are we really solving the problem? The underlying problem isn’t necessarily that we haven’t adopted enough technology. Maybe we simply aren’t doing the work. We have land that isn’t being used. Or where we are using it, perhaps we aren’t using it properly. Technology isn’t necessarily what has kept us behind.
Mwijukye: I agree. Technology is not Africa’s biggest problem. Execution is. Even without today’s technology, people can solve many of these problems. Our ancestors had problems with food and housing, too, and they had to innovate. Somebody found a way to preserve food. Somebody worked out how to make fire from stones. We need technology, yes, but technology alone cannot solve everything.
Asiimwe: How, in 2026, does Africa still have hunger? How is that possible? We have all this technology and plenty of land, including huge amounts of unused and underutilised land.
What’s one compliment you’ve received that meant far more than any award or funding announcement?
Asiimwe: People say I’m reliable. Once I promise something, I really try to deliver because I like keeping my word. When somebody says I’m reliable, I appreciate that they can see it.
Mwijukye: Trustworthy. I can keep secrets.
Suppose someone gave you $100 million today with one condition: you couldn’t spend it on Drought Guard Africa. What problem would you dedicate your life to instead?
Mwijukye: I would probably solve a similar problem. Take Karamoja in northern Uganda. People are dying because of hunger, yet Karamoja has land that can be farmed. The solution cannot simply be continually taking food there.
If you want to teach your children how to feed themselves, you don’t just keep bringing them food. You show them how food is produced. If I had that money, I would go to Karamoja and establish something that enables people there to farm for themselves. The people themselves would have to be at the centre of it.
Asiimwe: With the experience I have now, I would probably use the same model we already know. It’s incredibly hard to start a completely different business from scratch, even when you have money. I’m a software guy, and I’ve thought about businesses like importing things from China or writing software.
But now I know that the model we have works. I know the pipeline and understand the ecosystem. So if I couldn’t invest in Drought Guard Africa, I would probably start something different that solves a very similar problem.
What’s something you’ve become less certain about as you’ve grown older?
Asiimwe: I’ve learned not to depend on government support. When we started, we thought we might get support from local government officials or government grants. As we operated, we realised that it shouldn’t be our focus.
The Ugandan government does provide money, but accessing it can be difficult. So we’ve grown to understand that we shouldn’t rely on those things. We need to make our own money and use that money to make more money.
Mwijukye: For me, it’s trusting people. People change. When you’re younger, you think, “This is my friend. I can share everything with this person,” or you assume somebody will come and help you. Then you grow up and realise everyone has their own problems. You have to wake up and do the work. You can’t sit there waiting for somebody.
Asiimwe: I’ve also become less certain about employee loyalty. A lot of people care more about the money they are getting than the vision.
There are people on the team who genuinely support the idea and the vision. But you can’t simply assume loyalty. If you give the wrong person too much power, they can cheat the customer or cheat the company.
A Drought Guard irrigation system set-up in Nothern Uganda. Image source: Drought Guard
If I asked your closest friends whether success has changed you, what would they say?
Asiimwe: They would probably say it hasn’t. But success is supposed to change some things. If you get money, maybe you won’t wear the same clothes or go to the same places anymore.
Mwijukye: I don’t completely agree. There’s a saying that when a blind man regains his sight, the first thing he throws away is the walking stick that helped him. Sometimes you don’t notice how you’ve changed. Maybe your friends have certain cars, clothes, or shoes, and when you finally have enough money, you start buying those things too.
But people will always interpret your decisions differently. Someone might want you to go out with them on the weekend, but you have an application due on Monday. You decide to stay home and finish it because that application could bring revenue into your business. That friend may simply say, “Since he got money, he doesn’t visit us anymore.”
Asiimwe: I think what changes is what people see from the outside. Maybe I used to stay in a two-star hotel, and now I stay in a five-star hotel. That’s a lifestyle change. What matters is whether my values—integrity, honesty, and the things I believe in—have changed.
You’re building a company on a continent that often rewards patience less than speed. Have you ever felt pressure to pretend the business was doing better than it actually was?
Asiimwe: It happens. We did some of that at the beginning because the pressure was intense. That was around 2023. But we didn’t continue doing it. We had a friend who was around the team then, and he had mastered the language of exaggeration. He could talk about very big things that we hadn’t actually achieved yet. He would brag about them.
That has never really been my thing. Bragging about things you haven’t achieved doesn’t help because when you lie to other people, you also lie to yourself. Eventually, your brain starts thinking you have already achieved those things, and you stop putting in the work.
Sometimes you meet someone years later and think, “You used to talk about all these big things. What happened?” That’s the danger. Talking big can give you hope, but it can also convince you that you’ve already done the work when you haven’t.
Describe each other using just one word. Then explain why.
Mwijukye: Genius.
Asiimwe: Visionary.
Twenty years from now, when your children or grandchildren ask, “What were you trying to fix?” what answer would make you most proud?
Mwijukye: Maybe 20 years from now, technology will have advanced so much that hunger will no longer be a problem. Our children might struggle to understand what people were going through during our time.
I would tell them about what farmers in northeastern Uganda went through: the droughts, climate change, and the difficulty of producing food. I would tell them about the pain farmers experienced and how we tried to solve some of those problems through irrigation systems and the technologies we implemented. Hopefully, it will sound strange to them, like the stories we hear today about what life was like before phones.
Asiimwe: For me, the story would be about food security. I would tell them how people once died of hunger on one of the most fertile continents in the world, and how little had been done to support the systems that could prevent that. And I would tell them that we tried to change that.
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