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    Most event organizers chase ticket sales. The city chases hotel rooms. Troop breaks down why that gap is where free money lives. Prove your event books rooms and the Convention and Visitors Bureau gives you booking codes, marketing support, and access to capital you didn't know existed. The city wants conferences that bring tourists. Your job is to package your event so the data lines up with what they're already paying for. This is the move every Atlanta event organizer should be running right now. ▶ Full episode: https://youtu.be/YajlEahkYuo ▶ Subscribe: https://youtube.com/@butternomics?sub_confirmation=1 ▶ Follow: @troopbrand #Butternomics #BusinessOfCulture #Troop #AtlantaEvents #HeadsAndBeds #ConventionAndVisitorsBureau #EventStrategy #AtlantaBusiness #EventPlanning #BlackEntrepreneurs
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