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A Solution Borne Out of Lived Experience

According to his LinkedIn profile, Cameron Carter founded and leads the company after years in value-based healthcare operations and business development at DaVita Inc., Bright Health, Evolent Health, and Truven Health Analytics. Speaking to the American Family Insurance Institute, he said he saw customers spending heavily on healthcare while their health outcomes “often fall short.” He told the outlet that people often ended up in hospitals or nursing facilities not because they needed more medicine, but because their homes and neighborhoods were unsafe and lacked support. 

Carter has also experienced home healthcare firsthand while helping his aunt and grandmother. He explained to the American Family Insurance Institute that they did not need round-the-clock care, but did need a safer bathroom, better lighting, a ramp, and someone who could visit their home “through a clinical lens.”

He told the American Family Insurance Institute that he was surprised by how difficult it was to arrange those changes. The services were available, but the process was fragmented, slow, and confusing, especially for families without the time or resources to manage it. Carter said that the gap felt like both a human problem and a system failure and launched Rosarium Health in 2023.

Rosarium Health is Making Homes Safe Again

Over 78 million Americans will need some type of specialized care by 2030, according to the company. Also, nursing facilities, which can cost thousands of dollars per month, aren’t an option for many low – or middle-income households.

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Houston-based Rosarium Health has built a network of healthcare providers, clinicians, and licensed occupational and physical therapists who help older adults, people living with disabilities, and their families create safer, more supportive homes. The Black-led company works with Medicaid and Medicare plans to assess homes and carry out renovations and retrofits that make daily living easier and safer.

The team also installs ramps, stair lifts, and other upgrades to make homes safer and easier to use. The platform handles paperwork as well, including automated notes, prior authorizations, and insurance claims. Rosarium Health works with more than 800 clinicians and 3,000 contractors across 34 states.

“A lot of healthcare conversations focus on hospitals, clinics, or technology platforms. But for millions of families, the most important place in healthcare is still the home,” said founder Cameron Carter. “We believe healthcare is moving toward a future where the home becomes a more reliable, coordinated, and human-centered place for care.”

Rosarium aims to reduce burdens on caregivers and lower healthcare costs by helping more people age safely where they’re rooted. Most of Rosarium’s clients are low-income households that qualify for both Medicaid and Medicare.

“This work matters most for the populations that can least afford a crisis,” wrote Tahira Dosani of ResilienceVC. Rosarium promises to assess patients’ home-improvement needs within a week and to complete renovations within six weeks, with no out-of-pocket costs to the patient. “This approach creates a flywheel that benefits every stakeholder,” including health plans, clinicians, and families, Dosani said.

How the New Funding Will Drive Rosarium Health to the Next Level

Kalos Ventures investor Kate Ballinger would join Rosarium’s board of directors. Carter said the company is using the financing to expand partnerships with Managed Medicaid and Medicare Advantage plans, focusing on deepening its presence in California and the Northeast. 

Rosarium Health is also scaling its network of clinicians and contractors and investing in its platform technology. The platform is deepening its presence in California by partnering with CalViva and Community Healthplan of Imperial Valley. The company now serves 1.2 million Medicare and Medicaid lives in network, and expects to reach 4 million by year’s end.

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“These partnerships expand access to covered home-based interventions for underserved populations, particularly in Medicaid and Medicare Advantage communities,” Carter said. “They also show growing payer demand for scalable infrastructure that can operationalize these benefits. It’s a sign that home as healthcare is moving from concept to reality, no matter where the person resides.”

Carter said the home remains the most “underutilized” site of care. Home modifications can cut fall risk by almost 40 percent, and studies show that every $1 spent on essential home repairs can prevent up to $19 in Medicaid spending.

Ultimately, Rosarium Health aims to make the home the primary setting for healthcare. “We know we can help millions more people age safely in place, improve quality of life, reduce caregiver burden, and materially lower healthcare costs across the system,” Carter said.

The post Rosarium Health Raises $6M to Help Older Adults Age at Home appeared first on UrbanGeekz.