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    🎾 Download XTB, use code THELONGPLAY and receive a free Nike share (UK only): https://invest.xtb.com/thelongplay Join 6,600+ readers on The Long Play newsletter: https://thelongplay.substack.com/ From Formula One to the Premier League, the NBA to football clubs across Europe, some of the world's biggest investment firms keep buying sports assets. But why? In this video, I break down the investment thesis behind the money. Why firms like CVC, Arctos, Sixth Street and RedBird believe sport is still one of the most attractive industries on the planet. Timestamps: 00:00 Why Does Private Equity Still Pump Billions Into Sport? 01:33 ARPU: The Most Important Metric in Sport Not being discussed 05:34 The NFL is King: Why It Makes so Much More Per Fan 10:19 Today's Sponsor: XTB 13:50 Dry Powder: The Billions Awaiting To Be Deployed in Global Sport Teams 17:00 Arctos Partners: The Private Equity Giant You've Never Heard Of 18:37 Final Thoughts
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