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    Miami Grand Prix President Katharina Nowak joins Jabari Young on The Performance Layer to discuss her first year at the helm of Miami’s Formula One race and the meticulous execution behind the premier motorsport event. Nowak also discussed her approach to leadership and accountability as well as the strategic growth and fan experience innovations within Formula One. Microsoft powers race day decisions in real time. Learn more: https://aka.ms/mf1 00:00 Introduction 02:42 Navigating The Miami Brand Perception 08:11 Scaling The Hospitality Experience 12:04 The Operational Orchestra Behind Building The Hard Rock Stadium Circuit 15:45 Audience Diversification Strategies 19:37 Executive Leadership Adjustments, Mentorship And Corporate Accountability 24:47 Career Trajectory From Intern To Grand Prix President 33:40 Best Practices For Premier Event Production Read the full story on Forbes: Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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