For musician and non-profit founder Brad Wolfe, there is no pain too heavy to transform into purpose. Though he has always been a creative soul, his deep interest in the intersection of art and death stems from a profoundly personal chapter in his own life. Performing regular bedside concerts for his dear friend Sara L. showed him firsthand the comfort and relief art can bring during life’s most arduous battles. When she died from a rare pediatric cancer at 21, Wolfe channeled his grief into action—co-founding the Sunbeam Foundation to support pediatric cancer research, as well as launching a new musical collective dedicated to shining a ray of hope for other young people facing terminal cancer.

Together, they’ve shared stages with Sara Bareilles, the Gin Blossoms, DISPATCH, and more. Today, that musical mission is just one facet of an ever-broadening, deeply admirable vision: harnessing the power of music—alongside other arts, design, medicine, and spirituality—to help transform cultural attitudes toward death, grief, and adversity. Guided by the belief that “everyone deserves access to free and engaging community support in the face of suffering,” Reimagine now supports individuals and communities alike, producing more than 500 events each year and developing a one-of-a-kind Growth Journey platform. Tracks like “Why Wait,” alongside a series of upcoming singles, serve as essential pieces of this movement, encouraging listeners to embrace the present and live fully—without delay—because even in loss, there is light. “Why Wait” also marks the first single from the upcoming EP: Vol 1. Loss

In the darkest of moments, those grueling days when it feels nearly impossible to stay afloat, many turn to the comfort, guidance, and strength of loved ones. Wolfe’s grandmother, Sally, who recently passed away at 102, was one of the last living survivors of Auschwitz. Despite the unimaginable suffering she endured, Wolfe believes she lived each day to the fullest, with “so much love in her heart.”

Being surrounded by her honesty, selflessness, resilience, and joy quietly laid the foundation for his greater mission, long before he even realized it. When he came across decades-old archival footage of an interview she recorded for the USC Shoah Foundation, he rediscovered her perspective in her own words. Asked to share a piece of wisdom for future generations, she urged people to “be tolerant…because we are here for a short while only.” That simple yet touching sentiment became the seed that blossomed into a life’s work dedicated to helping others find their way through challenges of all kinds.

“Why Wait” approaches the weight of mortality and loss with rare conviction.  Here, the reality of death is met not only with urgency but with a sense of excitement, an understanding that death’s inevitability exists alongside life’s certainty. Reaching out with a friendly hand, Wolfe gives voice to a complex inner realization many share; tomorrow isn’t promised, so today must matter. For him, that truth is not a burden, but a gift. Buoyed by easygoing, anthemic chants and a warm, lilting banjo melody, the track feels like the first ray of sunshine after a violent storm—a lingering embrace from a close friend, a circle of strangers joining hands to sing. “Love is the answer,” and as long as there are breaths left to take, there’s no reason to wait.

Sally Wolfe’s remarkable story is a testament to the idea that life’s greatest challenges can be met with “love, purpose, and urgency.” Just as his grandmother was a beacon of tenacity and encouragement for him, Wolfe now passes that light on to those who need it most, fostering a community where people can learn to navigate life’s hardest moments while choosing to live fully in the present. Though viewers may shed a tear (or several), the “Why Wait” music video is celebratory at its core. Interwoven home videos and photos honor a regal and unshakable spirit. Snapshots of individuals inscribing their deepest struggles and hopes onto stones pay tribute to the folks who transform pain into purpose every day. And a backyard concert becomes a celebration of community—and of life itself. Legacy and loss are often painfully intertwined, especially here, but surrender is never an option. With acceptance, resolve, and someone to help light the way, a full and meaningful life remains within reach.

How has your perspective on life and music changed through your personal experiences?

I think I used to see music more as an expression. Now I see it more as a connection…and, as a bit of a responsibility. If you can help someone feel less alone or see the possibilities in life, that’s a pretty meaningful use of a song.

As both a musician and a nonprofit founder, how do those roles influence each other?

Music is for me; it’s my channel, it’s how I survive and thrive. And the fact that something so deeply for me can benefit others is the light bulb: how can we heal ourselves and others simultaneously? Reimagine is about helping others find their own music, in whatever form that takes. It turns out that there are a million ways to channel our pain and our experiences in ways that help rather than hurt. So, it’s one mission, it’s one life. It’s one passion. Different modes of expression.

What does your day-to-day look like, balancing creative work with your mission?

I’m not into work-life balance. I believe in work-life integration. When music isn’t a deep part of my life, I feel like I can’t breathe. And when I’m not pursuing something meaningful for others, I feel like there’s no point. So, that is my life.

“Why Wait” focuses on living in the present. How do you personally stay grounded in that idea?

I don’t perfectly. I forget all the time. But I try to come back to it. Usually, it’s small things: reaching out to someone, taking a step toward something I’ve been putting off. The song is as much a reminder for me as it is for anyone else.

How did discovering your grandmother’s recorded interview impact you?

It allowed me to know that it’s all bigger and more connected than I imagined. Hearing her voice, and her story and her message, I see that I’m part of it, here to carry forward what I’ve inherited from her, because I am her, I am all of it, we all are. At the very end of her three-hour testimony, her message to future generations is: “People should be tolerant of other races and other religions, because we are here for a short while only.” Is it a coincidence that I discovered this recording days before launching Reimagine, an organization I was forming to live out that same vision? Something deeper is happening.

You’ve shared stages with a wide range of artists. What have those experiences taught you?

That people I care about can tell when you’re being real and when you’re not. The artists who connect with me the most are the ones who aren’t trying to impress—they’re just being honest.

What kind of feeling were you aiming to create with this song?

The feeling of waking up and saying, “Hell yeah, Life.”

The video includes both personal and community moments. Why was that important to include?

Because this isn’t a solo journey. We tend to isolate when things get hard, but the truth is we need each other. The video reflects that. It’s personal, but it’s also shared.

What are you focused on building next with your platform and music?

With our new platform at Reimagine, we’re building something that helps people not just process hard experiences, but actually grow from them…together. And on the music side, continuing to tell that same story of loss, life, and love.

What do you hope someone going through a hard time takes away from this song?

That we can do hard things. At some point, we all face our mortality…and it doesn’t get much harder than that. So with that in mind, we might as well turn toward love while we can