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    (AfroGamers.com) The iGaming industries in both Africa and Canada are growing steadily but there are some significant differences in player habits and how platforms are developed to accommodate these differing habits.

    Mobile ownership is considerably lower in Africa compared to Canada but this does not mean that the Canadian iGaming market caters more strongly for mobile users. In fact, Canadians are more likely to use a mix of mobile and other devices such as PCs, whereas in Africa, the majority of people playing casino games are doing so from a mobile device.

    This means that Africa’s gaming developers tend to apply a mobile-first approach to platform and game design while Canada’s gaming developers need to accommodate players using a range of device types.

    Technology adoption and internet infrastructure development in Africa is further behind than in most areas of Canada. Affordability constraints also mean that there is a large population in Africa that cannot pay for the latest mobile devices, which is another factor that developers have to take into consideration.

    Here are some insights into the gaming cultures in these regions and how they influence player habits that developers must cater to:

    Africa is Primarily Mobile-First

    Many Africans use their mobile device for all their internet based activities, such as banking and digital entertainment. This means that they are more likely to spend short times doing activities compared to someone in Canada who might sit down at their gaming PC for a few hours. Therefore, gaming sessions are likely to be generally shorter, so developers design games that focus more on delivering faster outcomes.

    Developers of African platforms also need to consider that onboarding has to be straightforward and easy to do using a mobile device to attract new player registrations. Game design focuses on shorter loops and progress must be saved to allow players to easily start and stop throughout the day.

    Gamers in Canada are more inclined to switch between different devices, so a key development priority is to make it easy for users to use the same login across devices, which displays the same account details and provides a similar user experience regardless of the type of device being used.

    Canadian gamers are also more likely to want to try out a range of different games, so games libraries tend to be larger and their devices can handle page loading for higher volumes of games.

    Africa vs Canada: What Mobile-First Gaming Cultures Reveal About Player Habits.

    Less Spending Power in Africa

    Comparing affordability across the two populations, Canadians usually have more spending power and will be more inclined to stake more money on a live casino in Canada. There is less expendable cash for the average person in Africa, so they will choose games that allow them to stake small amounts.

    Affordability is also a consideration in regards to device compatibility, with African players often using older smartphone models with limited storage and poorer battery life. Again, this means that game design focuses around shorter sessions and providing platforms that can be accessed through a browser rather than downloading an app and taking up storage space.

    Data Considerations

    Some Africans also use prepaid mobile data, so developers of games in Africa create more games that require a lower bandwidth and are less demanding on data. Game design for African players tends to use reduced file sizes and may also offer offline modes to save on data consumption.

    Mobile gaming designers in Canada can create engaging games using richer graphics and more complex mechanics as the user devices can handle the additional requirements.

    Africans Enjoy Sports Betting, Canadians Like Variety

    In Africa, there is a large population of sports fans who enjoy placing bets on football and having a simple mobile user interface that allows quick betting options is a top priority. While sports betting is also popular in Canada, Canadians are more likely to choose a mobile-friendly platform that offers access to different betting types, with sports betting and casino games all accessed from the same page.

    Live Dealer Games are Popular in Canada

    The popularity of live dealer games is growing in Canada and many players prefer to use PCs for this type of experience, but modern smartphone devices with reliable internet connection can also provide a good user experience.

    In Africa, older mobile devices and poorer internet infrastructure means that live dealer games are often difficult to play in a mobile-first culture.

    There are many more differences between African and Canadian player habits that developers have to consider when designing games and platforms. Internet infrastructure is improving in both regions but affordability differences are likely to continue to shape the contrasting playing habits across Canada and Africa for the foreseeable future.

    Staff Writer; Ricky Jackson

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